Indexado en

Licencia y uso

Citaciones

Altmetrics

Análisis de autorías institucional

Sierra BAutor o Coautor

Compartir

El efecto tercera persona: el papel de la calidad de los argumentos y el tipo de estimación

Publicado en:Revista de Psicologia Social. 26 (1): 133-139 - 2011-01-01 26(1), DOI: 10.1174/021347411794078363

Autores: Falces C; Bautista R; Sierra B

Afiliaciones

Resumen

The third-person effect (TPE) is the tendency for individuals to assume that persuasive communications have a stronger effect on other people than on themselves. The present study analysed the impact of the type of influence estimation (specific vs. abstract) on the TPE. Participants (N = 80) had to read one of two versions (argument quality: strong vs. weak) of a message for a health campaign and estimate for their selves (first person) or the general public (third person), the influence of the message (specific) and the general influence of health prevention campaigns (abstract condition). Results showed that the TPE is more pronounced in the abstract estimation-weak arguments condition, while first person effects emerged only in the specific estimation-strong arguments condition. The study suggests that the type of influence estimation plays a role in third person perceptions. © 2011 by Fundación Infancia y Aprendizaje.

Palabras clave