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Analysis of institutional authors

Redondo, ICorresponding Author
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Responses to anti-adblock filters: theoretical foundations, influential factors, and managerial implications

Publicated to:Journal of Business Economics and Management. 22 (1): 42-60 - 2021-01-27 22(1), DOI: 10.3846/jbem.2020.13698

Authors: Redondo, Ignacio; Aznar, Gloria

Affiliations

Univ Autonoma Madrid, Dept Financiac & Invest Comercial, Madrid, Spain - Author
Univ CEU San Pablo, Dept Mkt & Invest Comercial, Madrid, Spain - Author

Abstract

Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock filters, which detect adblock users and prevent their access to website content unless their adblockers are disabled. Users may certainly respond by disabling their adblockers but also by leaving the website or trying to bypass the anti-adblock filter. To better understand the choice among these responses, we propose a conceptual framework that combines psychological reactance theory along with uses and gratifications theory. We also hypothesize the influence of four user-related factors: (a) more positive (negative) attitudes toward online advertising encourage adblocker deactivation (website abandonment); (b) longer adblock usage experiences enable filter bypassing; (c) wider (narrower) scopes of online activities stimulate filter bypassing (website abandonment); and (d) greater online privacy concerns discourage adblocker deactivation. These hypotheses were supported by a survey conducted by the Spanish advertising industry, but the influence of breadth of online activities was negligible in practice. Our findings suggest the importance of improving attitudes toward online advertising, reducing online privacy concerns, and searching for alternative ways to monetize website visits.

Keywords
BusinessBusiness and managementBusiness, management and accounting (miscellaneous)Ciencias socialesEconomiaEconomicsEconomics and econometricsEngenharias iii

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Journal of Business Economics and Management due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position 148/381, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Economics. Notably, the journal is positioned en el Cuartil Q2 para la agencia Scopus (SJR) en la categoría Business, Management and Accounting (Miscellaneous).

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-06:

  • Open Alex: 1
  • WoS: 1
  • Scopus: 1
  • OpenCitations: 1
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-06:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 22 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://repositorio.uam.es/handle/10486/697619
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (REDONDO BELLON, IGNACIO) .

the author responsible for correspondence tasks has been REDONDO BELLON, IGNACIO.