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Analysis of institutional authors

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Exploring the dimensions of online destination brand experience: Spanish and North American tourists' perspectives

Publicated to:Tourism Management Perspectives. 31 348-360 - 2019-07-01 31(), DOI: 10.1016/j.tmp.2019.07.005

Authors: Jimenez-Barreto, Jano; Sthapit, Erose; Rubio, Natalia; Campo, Sara

Affiliations

Univ Autonoma Madrid, Coll Econ & Business Adm, Business Studies, Dept Finance & Mkt Res, Ctra Colmenar,C Francisco Tomas & Valiente 5, ES-28049 Madrid, Spain - Author
Univ Vaasa, Dept Mkt, Vaasa, Finland - Author
Universidad Autónoma de Madrid - Author
Vaasan Yliopisto - Author

Abstract

© 2019 Elsevier Ltd As the use of online platforms to search for information about tourist destinations grows, so does the need for destination marketing organizations (DMOs) to offer positive online destination brand (ODB) experiences. Two studies were conducted online to explore the central elements of a positive ODB experience with four official destination platforms (the website, Instagram, Facebook, and Twitter). Based on a photo-elicitation technique, the grounded theory approach, and data triangulation, this study identified six dimensions of a positive ODB experience: sensory, affective, behavioral, intellectual, interactive, and social. Thus, it extends the four-dimensional brand experience scale created by Brakus, Schmitt, and Zarantonello (2009) and proposes two other dimensions that deepen the understanding of an ODB experience: interactive and social. The results indicate that, rather than disseminating content, DMOs should focus on generating sensory, affective, behavioral, and intellectual experiences as well as fostering person-to-person connection and enabling users to create content on destination platforms.

Keywords

ConceptualizationConsumersDestination marketing organizationsEngagementFamiliarityImpactInformationOfficial destination platformsOnline destination brand experienceScale developmentSocial mediaTechnologyWebsiteWebsites

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Tourism Management Perspectives due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2019, it was in position 14/56, thus managing to position itself as a Q1 (Primer Cuartil), in the category Hospitality, Leisure, Sport & Tourism.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 2.88. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Weighted Average of Normalized Impact by the Scopus agency: 2.06 (source consulted: FECYT Feb 2024)
  • Field Citation Ratio (FCR) from Dimensions: 13.93 (source consulted: Dimensions Jun 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-06-27, the following number of citations:

  • WoS: 39
  • Scopus: 44

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-27:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 218 (PlumX).

Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: Finland.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (JIMENEZ BARRETO, JANO) and Last Author (CAMPO MARTINEZ, SARA).