Versión en español:

Daniel Ruiz Equihua es Doctor en Economía y Empresa por la Universidad Autónoma de Madrid. La tesis defendida por Daniel Ruiz Equihua obtuvo la máxima calificación posible "Cum Laude" y la mención de Doctorado Internacional.

Actualmente, es Profesor Ayudante en la Universidad Autónoma de Madrid en el Departamento de Financiación e Investigación Comercial. Su experiencia docente se centra en las asignaturas de Marketing Turístico del Grado en Turismo y Marketing Mercado y Demanda de los Grados en Administración y Dirección de Empresas y Doble Grado en Derecho y Administración y Dirección de Empresas.

Sus principales líneas de investigación se centran en el marketing de servicios. Específicamente su investigación analiza el impacto de la inteligencia artificial y el boca a oído electrónico en los consumidores de la hostelería y el turismo. Ha participado en distintas conferencias internacionales (ej., AIRSI, International Conference on Corporate and Marketing Communications, International Marketing Conference AEMARK) y nacionales (Workshop de Jóvenes Investigadores en Economía y Empresa).

Ha publicado diversos artículos de investigación en revistas internacionales como: Journal of Hospitality Marketing and Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology, Frontiers in Psychology, Spanish Journal of Marketing, Journal of Hospitality and Tourism Insights.

English version:

Daniel Ruiz Equihua holds a Ph.D. in Economics and Business from the Universidad Autónoma de Madrid. The thesis defended by Daniel Ruiz Equihua obtained the highest possible grade "Cum Laude" and the mention of International Doctorate.

He is currently an Assistant Professor at the Universidad Autónoma de Madrid in the Department of Finance and Business Research. His teaching experience is focused on the subjects of Tourism Marketing of the Degree in Tourism and Marketing Market and Demand of the Degrees in Business Administration and Management and Double Degree in Law and Business Administration and Management.

His main lines of research focus on services marketing. Specifically his research analyzes the impact of artificial intelligence and electronic word-of-mouth on consumers in hospitality and tourism. He has participated in several international conferences (e.g., AIRSI, International Conference on Corporate and Marketing Communications, International Marketing Conference AEMARK) and national conferences (Workshop of Young Researchers in Economics and Business).

He has published several research articles in international journals such as Journal of Hospitality Marketing and Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology, Frontiers in Psychology, Spanish Journal of Marketing, Journal of Hospitality and Tourism Insights.