{rfName}
Ch

Indexed in

License and use

Citations

Altmetrics

Grant support

This study has been carried out under the grant "Polariza tion and Digital Discourses: Critical and Socio-Cognitive perspectives" (PODDS, PID2020-119102RB-I00) funded by Spanish Ministry for Science and Innovation (Ministerio de Ciencia e Innovacion, MICIN).

Analysis of institutional authors

Gil, Maria MuelasCorresponding AuthorMozo, Manuela RomanoAuthor

Share

Publications
>
Article

Changing socio-cognitive frames through anti-gender-violence metaphors in Spain: a multimodal metaphor analysis

Publicated to:MATRAGA. REVISTA DO PROGRAMA DE PÓS-GRADUAÇÃO EM LETRAS DA UERJ. 30 (59): 254-283 - 2023-05-01 30(59), DOI: 10.12957/matraga.2023.73986

Authors: Gil, MM; Mozo, MR

Affiliations

Abstract

Violence against women is one of 4th Wave Feminism's main worries. Feminist journalists and discourse analysts insist that, when addressing gender violence, a new discourse of solidarity and hope, rather than the traditional one of danger and threat, needs to be deployed; and this new discourse seems to be already permeating institutional anti-gender violence campaigns. Drawing on critical and socio-cognitive approaches to discourse, this paper focuses on how the struggle against gender violence is conceptualized by Spanish Institutions as represented in posters for November 25 (International Day for the Elimination of Violence Against Women) from 2005 to 2022. More specifically, we use the concepts of (multimodal) metaphorical creativity, metaphor scenario and metaphorical polarization to analyze how different scenarios or narratives are created in the posters under study. Preliminary results show how: (i) the use of metaphorical strategies increases throughout the 20 years studied; (ii) there is a shift in the target recipients of the texts, gradually moving from women to society in general, including men; (iii) the metaphor scenarios identified focus mainly on action, exhorting women to escape and fight gender violence, but also society to get involved, while the danger scenario is decreasing. Results thus show that the new social and cognitive frames related to gender violence developing within the Spanish society, in which women are conceptualized as active citizens and not submissive victims, are being reflected by institutions as well.

Keywords

(multimodal) metaphorAnti-gender violence discourseMetaphor scenariosSocio-cognitive frames

Quality index

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-09:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 1 (PlumX).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (MUELAS GIL, MARIA) and Last Author (ROMANO MOZO, MANUELA).

the author responsible for correspondence tasks has been MUELAS GIL, MARIA.