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Analysis of institutional authors

Mendez Garcia De Paredes, Jose LuisAuthorOubiña Barbolla, Francisco JavierAuthorRubio Benito, Natalia MariaAuthor

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May 28, 2021
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Explanatory factors regarding manufacturer brand price consistency

Publicated to:Journal Of Product And Brand Management. 15 (6): 402-411 - 2006-10-09 15(6), DOI: 10.1108/10610420610703739

Authors: Méndez J; Oubiña J; Rubio N

Affiliations

Universidad Autónoma de Madrid - Author

Abstract

Purpose - In the marketing process, the positioning effort exerted by manufacturers for their brands is slowed by the commercial objectives of intermediary firms. In addition, to act as buyers, retailers act as suppliers of demand segments. When they receive privileged conditions in their product purchasing contracts, they do not always transfer them, totally or partially, to the final consumers through prices. The purpose of this paper is to analyse price dispersion tools available to consumer goods manufacturers to obtain price consistency. Design/methodology/approach - An empirical study was conducted that analysed the retail price dispersion of 66 manufacturer brands in the categories of packaged foods, drugstore products, personal care products, and cellulose derivatives marketed in 574 Spanish retail outlets in different cities. Findings - In general, manufacturer brands achieve greater price-consistency, and therefore less price dispersion, when the consumer's knowledge of the product category is greater and when there are considerable levels of differentiation. Research limitations/implications - One important limitation must be recognised. Manufacturers' prices offered to retailers were not controlled. Such data would have allowed one to check whether some price dispersion was caused by the discount strategy of the manufacturers themselves. Originality/value - In this research the effect of retail competitive structure in Porter's model is incorporated. In addition, it is demonstrated that price consistency is more likely to occur for manufacturer brands, and that price dispersion is likely to be lower for such brands.

Keywords

Competitive analysisPricingPricing policyRetailingSpain

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Journal Of Product And Brand Management due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2006, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Marketing.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-08-03:

  • Google Scholar: 9
  • WoS: 2
  • Scopus: 3

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-08-03:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 20.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 26 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 7.
  • The number of mentions in news outlets: 1 (Altmetric).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Méndez J) and Last Author (Rubio N).