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Analysis of institutional authors

Lopez Tenorio, PabloAuthor

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March 25, 2020
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La medición del retorno de la inversión en marketing (ROIM)

Publicated to:Nuevas tendencias en investigación y marketing. 125-151 - 2012-01-01 (), DOI:

Authors: Jiménez Tallón, María de los Angeles; López Tenorio, Pablo

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Quality index

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (LOPEZ TENORIO, PABLO).