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This research was funded by the Ministry of Science and Innovation of Spain: PID2023-147414OB-I00, and TED2021-129513B-C22.

Analysis of institutional authors

Cerda-Mansilla, ElenaAuthorRubio Benito, Natalia MariaAuthor

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June 2, 2025
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User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences

Publicated to:Administrative Sciences. 15 (5): 169- - 2025-04-30 15(5), DOI: 10.3390/admsci15050169

Authors: Cerda-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio, Natalia

Affiliations

CUNEF Univ, Dept Business Management, Madrid 28040, Spain - Author
Univ Autonoma Madrid, Dept Finance & Mkt, Madrid 28049, Spain - Author
Univ Zaragoza, Dept Psychol & Sociol, Zaragoza 50009, Spain - Author

Abstract

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six-dimensional brand experience scale, including sensory, affective, behavioral, and intellectual, as well as the additions of interactive and social dimensions, by identifying three new dimensions in Airbnb's online experiences: mystical, spatio-temporal, and physical. The results suggest that, while these dimensions are present across different types of positive online Airbnb experiences, there are variations depending on the type of experience. Certain experiences, such as entertainment-focused ones, may ensure higher satisfaction and engagement by incorporating a broader range of these dimensions.

Keywords

AirbnbAirbnb experiencesAuthenticityBrand dimensionBrand experienceData saturationDestination brand experienceGrounded theoryImageInteractivityOnline experiencesQualitative researchTelepresencTourismValue co-creationVirtual-reality

Quality index

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-08-03:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 2 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    Leadership analysis of institutional authors

    There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (CERDA MANSILLA, ELENA) and Last Author (Rubio, Natalia).